Host Kevin Brown continues his conversation with Marty from Martin’s Tire & Service in Part 2 of this deep dive into Advanced Driver Assistance Systems (ADAS) calibration. Marty breaks down the hefty financial investments required for equipment and training, emphasizing the need to set proper pricing to stay profitable. He critiques competitors offering free calibrations, calling out the unsustainability of such practices, and highlights strategies like charging research fees to improve insurance communication and reduce disputes.

The conversation shifts to better workflows, from charging $180 estimate fees to using tools like Revv for OEM-guided calibrations. Marty and Kevin discuss the pitfalls of rushed repairs, the importance of pre-alignment checks, and partnerships between body shops and service providers to share costs and boost efficiency.

Marty also tackles common ADAS missteps, from misaligned sensors to radar malfunctions, stressing manufacturer procedures and staff training to get it right. He shares hard-earned insights on managing customer expectations, justifying premium pricing, and collaborating with smaller shops to stay competitive in a market dominated by large chains.

This episode is packed with practical advice for tackling ADAS challenges while keeping your repair business ahead of the curve.

00:00 Introduction to ADAS

00:31 Investing in Equipment

01:05 Navigating Insurance Challenges

02:13 The Importance of Accurate Estimates

03:11 Charging for Calibration Services

04:55 Building Partnerships with Body Shops

06:33 The Role of Technology in Repairs

08:14 Understanding Calibration Requirements

09:12 Common Calibration Misunderstandings

10:00 Real-World Calibration Challenges

12:35 The Importance of Following Procedures

14:00 Customer Education and Communication

16:00 The Evolution of Automotive Technology

18:00 Calibration in High-End Vehicles

20:11 Liability and Documentation

22:00 Customer Expectations and Education

24:00 Augmented Reality and Calibration

25:40 Maintenance and Injector Cleaning

27:00 Tesla Calibration and Liability Concerns

29:30 Documentation and Customer Communication

32:00 Handling Customer Complaints

36:00 The Future of ADAS and Calibration

40:00 The Business of Auto Repair

45:00 Value Proposition in Auto Repair

52:00 Collaboration and Networking in the Industry